Selling in the 'off-season'

Dimplex North America does a lot of advertising in trade-magazines throughout the year to promote their electric fireplaces to a variety of vendors. This advertisement was done to promote their fireplaces to stores that sold seasonal yard furniture such as lawn chairs, patio sets, etc.

Instead of trying to sell out-of-season items in their current lineup, vendors could now include the Dimplex line of electric fireplaces to sell in their off-season. Full page ads ran in a variety of trade magazines.

We suggest you go somewhere else.

Uptown Eyeworks sells some of the most unique glasses and eye accessories in the tri-city area. To play up on their one of a kind selection of product, we introduced an entire set of ads devoted to the theme that if you want to look like everyone else, you should shop somewhere else as well.

Instead of using advertising to promote it's products like most other advertising does, we simply let potential clients know that we have the best selection in town. Witty, playful and bit tongue in cheek, this campaign resonated perfectly with the character of the store.

Unique Emotional Difference

Genworth financial had just launched after previously being GE Mortgage. We had an opportunity to design new advertising concepts for the new company that reflected heavily on the lifestyle image that the brand needed to portray. Through the use of copy and vibrant imagery, we were able to convey the simple idea that 'behind every mortgage is one family's dream'. Simply, to the point and clean copy, re-emphasizes the hands-on approach and direct service that Genworth offers.

For more information about our advertising services and to find out how we can help with your next project, contact us.