Graphic design is the art and science of making visual communication pieces intriguing, provoking and worth listening to. You want your audience to receive your visual communications and you want them to be interested in what you have to say. By defining key elements to your communications such as target audience, key messages, call to action and strategy, we create graphic communications that will resonate with your target market.

Each piece of your communication is a 'touch-stone'

Each piece of communication that your client receives from you (whether digital, print, online or radio) must be in alignment with your overall strategy and your brand message. These are the touch-stones of your brand, the pieces that give it shape and that your customers and consumers align with. Strong strategy and design brings forth a cohesive effort that maintains your marketing message and then uniquely shapes that message to each audience and selected target market.

We can help you develop this cohesive vision. We've worked on complete marketing campaigns that include: sales collateral, trade-show displays, web site designs, stationary, internal documents, power point presentations and the list goes one. We work with our clients to develop communication pieces that elevate their brand and build powerful communications campaigns.

Designing for the audience

Dynac Tools Inc. designs and develops budgeting and forecasting software for small to medium sized businesses and accountants. We helped Dynac redesign it's current website and trade-show booth to be more in line with it's consumer base. Reworking the flow of the entire site, we focus more on the product features as seen from the consumer eyes and give them key features and selling points right up front. Easy to use interface and uncomplicated flow lets users find what they want immediately and doesn't discourage them to explore. Warm colours throughout the booth and site make the product fun and inviting which resonates the product and brands affordability, ease of use and client focused features.

Building Foundations

Personal Edge Training required a custom idea to visually represent their modular training program in an easy to understand, visually interesting and uncluttered way. We developed a simple pyramid image based on four basic geometric shapes that mimic the development cycle of athletic performance. Their modular system lets you progress your workouts and fitness program based on your level of fitness and your desired goals, but everyone starts at the base core module. By using shapes and colours for each module we were able to visually represent the difficulty level of each segment without using complicated wording and phrases. A client can easily follow this identification system through various communication pieces.

One market, many choices

Just because your market and product are defined, doesn't mean you don't have any choices as to what you end up doing for your communications. Our client Schaaf Foods needed to redevelop their packaging for retail shelves this year.

The key element in the redesign was the newly added nutritional information and also to make the brand more prominent on all packages. With these key factors we gave Schaaf a selection of package designs to choose from. Based on their feedback we're working on completing one label to roll out for their entire product line. Though we start with key objectives and continue to check those throughout, we provide clients with a variety of options to choose from.

For more information about our design and corporate communication services and to find out how we can help with your next project, contact us.