Bonzai Design Studio Inc.

Drayton Entertainment - a theatrical rebrand

We worked with Drayton Entertainment in 2009 to rebrand the theatre company. The creative brief: "revitalize the brand and make it more appealing to a younger demographic". We helped to develop a new wordmark, eliminating some artwork from the previous trademark. After we finalized the wordmark we started redesigning various other collateral elements including the annual 80 page theatre guide. New production artwork was also created for the 2010 season. Simple, elegant and engaging designs were developed using various in-house skill sets including: 3D modeling/rendering, photography and digital illustration. The redesign of the theatre guide, new wordmark and new production artwork gave the theatre company a revitalized image in the marketplace, setting them apart and highlighting the amazing versatility and production quality of their shows.

Drayton Entertainment Overview

Drayton Entertainment is a registered, not-for-profit charitable organization, and one of Canada's most successful professional theatre companies. Each year they present the finest in live theatre across Ontario at the Drayton Festival Theatre, Huron Country Playhouse and Playhouse II in Grand Bend, King's Wharf Theatre in Penetanguishene, and St. Jacobs Country Playhouse and the Schoolhouse Theatre in St. Jacobs.