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Challenge: To create a 'grass-roots' identity to raise money for Heartwood Place, a not-for-profit charity that provides low income housing in the Tri-city area. By buying a brick at local stores/schools, your purchase gets donated to new housing projects directed by Heartwood Place.
Solution: A new logo/identity mark was created that will work in settings such as schools, malls, stores and other areas. The logo needed to be simple, friendly, down-to-earth and memorable.
Details: New logo/identity mark created for use on many applications including: balloons, hats, shirts, tickets, float banners, etc.
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