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Challenge: To reposition "Leave-it-to-me-concierge" into a corporate friendly brand with more clout and salability.
Solution: We dumped the old name in favour of a shorter and more concise company name. We wanted to re-develop the company into a high-end services company. With a new 'tag-like' logo we identify more with a service industry setting. Two colour identity system stands out among the clutter and achieves a high-end look.
Details: New company name, logo, corporate standards, stationary, website, gift certificate, brochures and vehicle graphics.
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