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Challenge: Work with existing sales/marketing collateral and bring Dimplex to the forefront of their category.
Solution: In all, 4 sub-brands were redefined into their own unique categories using redesigned materials, new photography and various lifestyle imagery. These new designs were then reworked into various sales pieces throughout the entire Dimplex line of products. Visually established sub-brands continue to follow established guidelines
Details: Entire brand overhaul including, revised colours, fonts, photography, lifestyle imagery and icons. New materials included: packaging, point-of-purchase, sales collateral, in store promotions, signage and consumer pieces.
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