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Challenge: To redesign a sub-brand for one of Dimplex's lines of fireplace products.
Solution: New format and design was used to define this product line from many others - revised imagery, copy, fonts and colours played a major part. This line was specifically geared towards builders and renovators in an effort to 'teach' them the valued added benefits of including electric fireplaces in new projects and existing condominiums.
Details: New brochures, sales collateral, booth graphics and many other pieces.
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