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Challenge: To create a new company name that would be a holding company for 7 temporary staffing agencies.
Solution: New company name of "pivotal" was established. This company name was picked due to the pivotal role our client plays during the growth phase of it's clients due to it's temporary staffing solutions.
Details: New name was conceived from an initial suggestion of approximately 100 names. New logo designs were presented and final logo was narrowed down to this one. All company sub-brands were re-tweaked: maintaining their original look and feel but to align themselves with this new company image.
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