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Challenge: To redsign a sub-brand for one of Dimplex's lines of fireplace products.
Solution: New format and design was used to define this product line from many others - revised imagery, copy, fonts and colours played a major part. This sub-brand is the highest end product that Dimplex sells, so quality played a major roll.
Details: New brochures, in-store promotions, sales collateral, booth graphics and many other pieces were developed. New photography was required for the entire line of products. This included intensive digital imaging of wood grains, colours and inset flame photography.
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