Bonzai Design Studio Inc.

Schaaf Foods - a packaging redesign spurs on new sales opportunities

We took a simple packaging redesign opportunity to revitalized the Schaaf brand, make the identity sytem more standardized and create brand recognition. The new packaging design incorporates a newly redesigned trademark along with carefully picked fonts and colour scheme to build a stronger visual identity system. This new identity system has been used on over 50+ labels and various subproducts have been launched with great success over the last six years including: Poppers and Noah's.

Not only has the redesign of the packaging led to increased profits but it's also opened many new doors for Schaaf Foods. "Prior to the implementation of our newly redesigned labels we had customers who held off doing business with us. With the roll out of the redesigned packaging we have now secured those new customers." says Bob Wettlaufer, Marketing and Sales for Schaaf Foods Inc.