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Dana Shortt Gourmet / Ideation
Dana Shortt Gourmet required new store signage due to an expansion in 2008.
Solution: Through the use of digital imaging we were able to create a new design that helps draw people into the store as they pass by.
Vibrant colours and photography, suggested for the windows, brings the sensuality of the culinary business to the outside of the store. Beige graphic panels work in conjunction with the new trademark design to simplify the service offerings to passers-by.
This complete store deign was approved by the client before any actual work was ever completed on the store itself.