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Dimplex North America / Branding
Dimplex North America had 4 product lines to sell into different markets at various price points but lacked any real differentiation between those lines.
Solution: Through the redesign of all sales collateral in all 4 product lines we were able to differentiate the product offerings in each line and target the sales collateral at the appropriate market. With the use of higher-end photography, simplified graphic styling and unified brand standards throughout the company it was easier for Dimplex to market its products through the various sales channels.