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financial iQ / Ideation
Part of the brand creation process is the development of a theme or idea that can carry throughout all future marketing materials. A piggie bank educating other piggie banks seemed to make a lot of sense to us. We created a piggie bank mascot in 3D to be used in a variety of applications including online, print and media. The careful choice of base colours along with simple visuals communicates the financial education proposition clearly and elegantly.