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GMAC / Ideation
Older GMAC Mortgage e-mail campaigns lacked visual depth and clear messaging.
Solution: Through the use of rich HTML e-mails we are able to design options for our client that helps them sell their offerings to each target segment. The careful use of colour, imagery and textures builds communications that are engaging for the viewer. A variety of ideas keeps the campaign fresh and new, allowing for various emails to communicate to the same target groups while ensuring the new messages are not confused with previous service offerings.