More for this client:
Personal Edge Training / Copy Writing
A new brand image required new tonality.
Solution: The focus on we change lives helped us hone in on certain personal aspects of the company's image and helped us to build a copy writing style that drives at the heart of the company motto. The idea is that everything is based around you and your goals as a person—it truly is a personal based service business built around you the consumer. Sales collateral, website and posters help drive the message home.