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Personal Edge Training / Design
PET’s new strategic direction prompted a need for all newly designed collateral.
Solution: Relying on the already established brand colours, we redesigned all collateral to be more singularly visually focused and used subtle colour transitions and tones to build a uniform brand look throughout all touch-points. Hints of colour throughout collateral remind viewers of the brand’s liveliness while muted tones of grey establish a tone of seriousness and class.