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Personal Edge Training / Ideation
A singular idea was needed to promote PET’s new strategic direction.
Solution: A three line ad campaign focuses on the personal aspects of the training received at Personal Edge and reminds us of how truly different each of us are when it comes to our goals and our training. Welcoming imagery without the use of hard hitting body imagery drives home the idea that you don’t need to be a gym-rat to reap the benefits of personal training.