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Personal Edge Training / Strategy
What motivates anyone to go to the gym and pump iron?
Solution: The client's direction of we change lives helped us capture a visual and brand direction that simply qualifies each person's unique motivators to better their lives. The main idea behind the new campaign is that no matter what you get out of your training, the training is unique to you and helps you change your life in a positive way.
Unpretentious and alive, the new campaign builds on an internal brand that can now be shared with the world.