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Schaaf Foods / Branding
Schaaf Foods required new packaging due to new governmental regulations. At the time Schaaf was using clip art imagery as its corporate trademark and had little to no consistency or brand recognition throughout various company collateral.
Solution: We took this repackaging opportunity to redesign the corporate trademark to make it more visible and recognizable for future applications.
The new design incorporates a new illustration of the Schaaf Baker along with carefully picked fonts and colour scheme to build a stronger visual identity system.