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Spursuader / Trademark
Step one for this project was developing a new trademark for Tapestry Equine Service’s new product Spursuader. A simple wordmark was the most obvious choice since we needed the entire project to maintain an approachable, kind and simple feel. The elegant use of duotones and green on the rest of the materials helps bring the wordmark front and center on all collateral pieces. The simplicity and uniqueness of the product is also captured within the wordmark itself.