More for this client:
Spursuader /
Strategic Development
When developing the new identity system/packaging and collateral for Spursuader we had to define a strategic direction that we could use to drive the creative ideas forward. By doing in-store and online research of current spur brands, we were able to define a unique USP for Spursuader. By defining a very detailed strategy we were able to develop creative concepts that we could then hold back up against the strategic brief to ensure our ideas were on target.