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The | Steele Group / Branding
The | Steele Group, a financial consulting firm, lacked the high-end visual image that they required to target the type of clients they were after.
Solution: Through a process of strategic work and research we discovered the unique difference that TSG brought to the table and rebranded the company to leverage their educator and caregiver qualities. Through the redesign of the corporate trademark, rework of all internal and external materials and new visual imagery, TSG has the visual identity that resembles the integrity of the firm’s high-end service offerings.