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The | Steele Group / Design
TSG’s focus is on client and employee education far more than it is on selling products or services which they needed to communicate to potential clients.
Solution: Using newly designed brochures and direct mail pieces, along with a new corporate website and materials we’re able to tell the story of TSG and the unique roll they have in the financial services market. With the creation of colours for each service area, simple messaging and straight to the point copy, the firm takes a light-hearted look at the industry and tells it like it is. Approachable yet sophisticated collateral throughout the organization keeps the brand’s messaging on track.