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The | Steele Group / Strategy
TSG needed a direct mail campaign that caught the attention of overly busy HR managers and CEOs.
Solution: Using custom designed boxes, a series of mailers was sent out that built upon itself to tell the TSG difference and service offering while building intrigue along the way. We wanted people to keep guessing at what was coming next and wanted to ensure that they didn't just throw these mailers away like so much other stuff you get now-a-days. These highly targeted mailers give a glimpse at the high value and detail TSG puts into every client project and ensures that prospects are well aware of the company before a call is ever placed.